All About SEO and SMO!

SEO and SMO are the modern ways to ensure your business is advertised the right way. They both require optimizing your online profiles, including websites, social media, and many other advertising accounts. 

Whilst SEO is all about making sure your website ranks highly for keywords, this requires website speed, high quality images and ensuring the content is user friendly, For all devices.

Whereas, SMO is all about making sure your businesses social media pages are easy to find, provide quality content, whilst also building a community that suits your business needs. 

The best way to use SEO and SMO is in conjunction with each other, this includes ensuring the content is similar, and the both harmonize with each other.

Social media and search engines are currently the best ways to advertise, but often this can often be difficult, time consuming and confusing at the best of times. However, the results really do pay off. You can take your website views from 0 to 700 a month, or take your Linkedin profile from 0 impressions to 3,000 a month. This results in a higher amount of leads, a wider audience and better sales for your businesses.

Graph showing SEO efforts working.

What Is SEO?

SEO is the way in which a website is optimised to a search engines algorithm, this includes ensuring your website can be crawled, the content best represents the industry the business operates out of, (in the search engines eyes).

Google and other search engines send bots, think of these as their minions, round all the pages on google, that request a crawl from the search engines. These bots collect lots of information about each website, such as content, the industry the website is in, the keywords used and so on. This information is then made into an index, like a library, the area for other users to pick out and read. However, each user doesn’t have to put this information back like a book.

Following the indexing stage, we move onto ranking, this is where the algorithm of each search engine find which content should go where, how authoritative it is, and which search query it could relate to. This is similar to order in which books sit in the library, the team of librarians will read the books, find which content is most likely to be read, and most informative, this book will be found first.

Once the algorithm has read the content, understand where and what it relates to, the algorithm then sees how many backlinks they have, how many times it has been mentioned and whether the content will be read by loads of people or not. This is like the librarian seeing the authors name, making sure it is reputable and people know who it is, this book will then be put towards the front. Click here to read how to gain backlinks.

What Is SMO?

SMO is very similar to SEO, but is based on social media pages, including hashtags to be found, the content in your BIO, and what your post on the social channels. Each algorithm can be different for different channels, so make sure your content reflects the demographics of each channel.

To ensure a social profile is fully optimised can often be difficult, but it must reflect your industry and business, this helps when a user clicks on your profile, each user should see a perfect logo, a great BIO that clearly states what you do, along with a tagline, or even a bit about the owner. Your account name should reflect the businesses names, along with a link to the website, this allows for SEO and SMO to harmonise.

How To Utilise SEO

To ensure a website is fully optimised many tools are used to ensure the content is reflecting well on the search engines, to ensure the background of the website works, including technical issues. Along with backlinks and many more. These features help with many SEO efforts, each step taken allows for your website to be found on the first page, where the top 10 pages are found.

This is a question that gets asked very often, and the answer is varied between each industry. In the construction industry, for example, more backlinks will be required to build that trust. This is because the keyword difficulty is very high. However, in other industries backlinks are not as important, and that is because the KD is somewhat easier to master.

So how do you use SEO? First of all, ensure your website is crawlable by Google and that its technical aspects are in good working order. With a bad technical website Google’s bots will not crawl the website. You need a great content base—this includes blogging, the content on your homepage along with images and videos. Following this you need backlinks—which are rewarded by other websites through good content and an audience of high quality. Sometimes backlinks are given after building a relationship with someone such as business ties or friendships…

With all these factor considered you must ensure they all work together, failure to do so will result in poor rankings, along with difficulty in getting more website views.           

Here are some more steps to help get SEO working for your business:

Step 1 | Make sure Google can crawl the website

By creating a robots.txt and a sitemap file in the html section of your website, allows Google to send the robots to the website, without having any trouble.

If you are using WordPress, they’re many different plugins to install a robots and sitemap file.

If you are using any website builder similar applies.

Step 2 | Ensure the content created reflects you and the business industry.

The content created should be of high quality, and relate to what the business does. This could be Finance for example, keep the content focused on this specific area. Failure to do so, could cause Google to rank the website below the 100 mark.

Step 3 | Focus on one keyword to rank in the top 10

When trying to rank a website the best bit of advice is to focus on one keyword per page, this allows for you to know where your thoughts are, but also means this keyword will more likely rank in the top 10. For example: ‘Finance Agency Sheffield’ will get your into the top 10 if used 1% in the content, along with backlinks from related businesses. The result could be number 2 on Google, along with 500 views, with a 15% conversion rate.

That could be 75 new clients.

How To Utilise SMO

If you’re not doing SMO, you’re missing out.

You’ve got a business, a product, and a website. You’ve put all the hard work into making it look great and being effective on social media platforms. But something is missing—and it’s not just the “I’m awesome” sticker you should have ordered from the start.

What’s missing is social media optimization (SMO).

SMO is all about using your social media accounts to their full potential. It means making sure that every post is engaging and interesting for your audience, that each profile looks professional and inviting, that each comment is polite and helpful… in short, it means making sure your online presence reflects how great your business really is.

So what are some steps you can take to optimize your social media presence? Well first off: make sure everything looks cohesive! Don’t use different logos or fonts on different accounts; keep them looking uniform so customers know exactly who they’re dealing with. Similarly, make sure there’s a clear distinction between personal accounts (which are fine) and business accounts; it’s easy to get these mixed up if they look too similar! And finally: make sure everything is spelled correctly—grammar mistakes

The next thing is so important, and often people get this wrong. Your business needs to be seen on social media, and as we discussed earlier Social media uses algorithms to get the best content served to users. So, ensure you like and retweet content, whether these are previous comments that need replies, or content about your industry. Or, maybe even the rewards you have won, stuff that makes you laugh, if it will help your customers.

How to Utilise SEO and SMO in Harmony

Search engine optimization and social media optimization are two very different things. While SEO can be done using bots and algorithms, SMO relies on real people—people who are actually going to share your content with others, who will look at it as a source of entertainment or information, and who might even buy something from you because they found you through a recommendation.

But the thing is, if you don’t have both SEO and SMO working together in tandem, then your business won’t be able to grow like it should. Here’s why:

When you optimize your SEO content for search engines like Google, Bing, or Yahoo!, but don’t use SMO tactics like regularly posting on social media platforms like Twitter and Facebook, you’re missing out on opportunities for people to find out about your brand through organic means (i.e., not paid ads).

If someone searches for “electrician” on Google and finds one article about an electrician in their town that doesn’t include any links back to their site homepage—or even mentions their name—then how likely are they going to click through? Not very likely!

That’s where SMO comes into play: If there’s no way to get your content seen, as you have no backlinks. Then post about the subject on Socials as-well, this will only back up your original content!

How does and will SEO and SMO help my business?

SEO and SMO are two different marketing strategies that can be used together to get the best results.

SMO is a form of online marketing that focuses on social media platforms like Facebook, Twitter and Instagram. SEO stands for search engine optimization, which is the process of increasing your website’s visibility in search engines.

Both SEO and SMO are important to any business. However, when it comes to growing your business, you need to know how they work together.

SMO brings people to your site through social media posts and shares from other websites. It also helps you connect with potential customers on these platforms so that they can learn more about your products or services.

SEO is all about creating content that provides value for users and ranks well in searches for specific keywords related to your industry or product offerings. This type of content will help bring people back to your site again and again as they search for more information about what you offer or need help with.


SEO and SMO are both crucial in today’s market, but when used together they become even more powerful. To get into the top ranks of search engines, you will need SEO. In social media, SEO is just as important because you’re constantly trying to attract new followers.

As your clients grow on your social media platforms, they may be driven to search for your business online so that they don’t miss out on any future posts. For businesses large and small alike that are invested in taking their business to the next level in an increasingly competitive market, these two resources are essential.

Thank You For Reading This Blog. We have covered everything about SEO and SMO to help everyone to understand. Please leave and comment below, and share with your friends. 

Written By: Jono Redfern @ Digital Cobweb

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